Plans for trainers at every stage
Handler pricing for dog trainers starts at $10/mo: Reach $10 (50 conversations), Cover $15 (100), Second Self $49 (200, voice mirroring as it rolls out). Every plan includes a 14-day free trial, no card.
Reach
Built for trainers just starting their book.
- 50 conversations / month
- Full FAQ brain
- Edit any canonical answer in your own words
- Generic Handler voice
- $0.15 per overage conversation
Cover
Built for the solo trainer with a real book.
- 100 conversations / month
- Same features as Reach with more headroom
- $0.15 per overage conversation
Second Self
Voice mirroring as it rolls out.
Built for the established trainer with a brand to protect.
- 200 conversations / month
- Active learning from your overrides
- Custom escalation per category
- Guided onboarding
- $0.15 per overage conversation
Founders Lifetime
$299 once. No subscription, ever.
50 seats total. Everything in Second Self - 200 conversations a month, 20 custom FAQs, voice mirroring as it rolls out. $0.15 per conversation beyond the monthly 200.
Not for you? Tell us within 30 days and you get the full $299 back.
14-day free trial, no card needed. After that, pick a plan to keep Handler answering. Everything you set up stays saved, so it's all back on the moment you pick one.