Plans for trainers at every stage
Handler pricing for dog trainers starts at $10/mo: Reach $10 (50 conversations), Cover $15 (100), Second Self $49 (200, trained on your own voice). Every plan includes a 14-day free trial, no card.
Reach
Start at $10.
Built for trainers just starting their book.
- 50 conversations / month
- Full FAQ brain
- Edit any canonical answer in your own words
- Generic Handler voice
- $0.15 per overage conversation
Cover
Most Popular
Built for the solo trainer with a real book.
- 100 conversations / month
- Same features as Reach with more headroom
- $0.15 per overage conversation
Second Self
Trained on your voice.
Built for the established trainer with a brand to protect.
- 200 conversations / month
- Trained on your voice (RAG-powered mirroring)
- Active learning from your overrides
- Custom escalation per category
- Guided onboarding
- $0.15 per overage conversation
Founders Lifetime
$299 once. No subscription, ever.
50 seats total. Everything in Second Self — 200 conversations a month, 20 custom FAQs, voice mirroring and active learning. $0.15 per conversation beyond the monthly 200. Final sale.
If your trial expires without choosing a plan, your account automatically moves to Starter. Your saved voice samples and business rules stay in place — they just pause until you upgrade.